Hello Fans!

Business events are evolving from traditional conferences into experience-driven formats with a festival-like atmosphere. The focus is no longer just on sharing knowledge, but also on the experience, community, and emotional connection with the brand. Those who transform their conference into an inspiring festival turn participants into true followers.

What could have been just another business meeting for successful and aspiring women became something entirely different. Instead of sticking to formal presentations and discussion panels, the organisers broke away from the typical conference model and turned the topic of women and the future into an emotional highlight. The Female Future Festival has quickly become a kind of “Woodstock for women” who want to make an impact and shape the future. It features multiple stages, keynote speeches, panel discussions, networking areas, interactive spaces, and a powerful message: Our future starts here and now. The festival is a clear example of the strategic shift in event planning—towards sustainability and innovation. What used to be a PowerPoint lecture is now a collaborative experience at eye level.

Anyone involved in the annual Bregenz Festival knows how to bring emotions to the stage—and what really matters when it comes to festivalisation. “These events engage multiple senses: sight, sound, and touch. Varied stage designs, flexible room layouts, and carefully planned lighting and audio elements come together to create a coherent overall impression,” explains Matthias Wunder from the Festspielhaus Bregenz. Along with his team, he ensures that the atmosphere is consistent and the story stays intact—because behind every great festival is a great team.